As a Trading Content Writer, you will:

Execute a content strategy focused on forex and trading insights that can be leveraged across all our social platforms, ensuring it aligns with our brand's vision and industry trends.
Work in tandem with the Marketing leadership to identify key content KPIs in the Forex and trading space.
Align with marketing key objectives in terms of campaign audiencing to deliver the right content to attract and convert high-value clients.
Experience in SEO themes to understand what keywords will be relevant in content creation to ensure visibility and searchability of content.
Collaborate with industry experts and thought leaders to create rich, in-depth content that resonates with our target audience.
Develop, populate, and manage a comprehensive monthly content calendar tailored to the forex and Trader community, ensuring fresh and relevant insights.
Craft compelling articles, social media posts, and other content types that demystify complex forex concepts and trading strategies.
Analyze and report on content performance metrics, deriving actionable insights to refine our content strategy.
Build and nurture relationships with forex traders, analysts, and industry insiders to ensure our content remains at the forefront of market changes.
Participate as needed in external trading events, seminars, and workshops, positioning FlowBank as a leader in the space.

Requirements

At least 3 years of experience as a Content Writer, ideally in the trading industry.
Examples of published articles or content pieces specifically focused on the forex and trading industry.
Understanding of SEO concepts.
Demonstrated familiarity with major forex platforms and trading tools.
Good plain English writing skills, grammar, and attention to detail.
Thorough understanding of social media platforms, channels, audiences, and opportunities.
Strong interpersonal and communication skills.
Ability to work collaboratively in a team environment and adapt to changing priorities.
Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.
University Degree in Finance, Marketing, Communications, Journalism, or a related field.

About FlowBank

At FlowBank, we are on a mission to be the leader in banking and trading services, committed to serving our clients with passion and transparency. We deliver the tools to help private investors reach their financial goals. With FlowBank people can invest with no minimums and learn about investing through educational content via our market insights blog, daily newsletters, and social-first content.

FlowBank was founded in 2020 by CEO Charles Henri Sabet, with headquarters in Geneva and an office in Zurich, the bank currently employs 120 people. The bank provides online investing and trading services and access to over 50,000 financial products at the best prices. It was recently found to be the most competitive trading provider in Switzerland by Neue Zürcher Zeitung. FlowBank is licensed by the Swiss Financial Market Supervisory Authority (FINMA) and a member of esisuisse.

It is also a member of the Swiss Bankers Association.

Trading Writer