We are looking for a qualified campaign and ad specialist to join our growing Digital Marketing Team. If you are passionate, knowledgeable and tech-savvy, we would like to meet you to discuss this position. We are looking for someone who understands the best practices for campaign-set up, has a data-driven in their approach to marketing, and stays informed regarding the latest innovations. If this sounds like you, and you have experience in the following areas, we look forward to hearing from you.
Duties:
- Create, monitor and execute paid advertising campaigns
- Evaluate performance of campaigns and develop recommendations for optimisation, including changes to bidding strategy, budgets, etc.
- Track KPIs to see where improvements are needed
- Optimizing campaigns to improve conversion rates and return on ad spend (ROAS)
- Aligning with Digital Marketing Manager to ensure consistency and accuracy in the creation and implementation for campaigns
- Optimise RSA on a consistent basis to ensure continued engagement
- Maintain scalable and organised ad environment that can be expanded to new markets or products.
- Have the ability to run campaigns for different types of products, with different CPA objectives and different audience targets simultaneously
Profile:
- BSc degree in Marketing, Media or Communications.
- A digital native – passionate about technology, advertising and measuring success
- Proven work experience with Google Ads, Meta, LinkedIn and other advertising platforms.
- Experience with campaign management/measurement tools such as Looker Studio
- Technical knowledge of trafficking, tracking, tooling, experiment implementation, etc.
- Knowledge of traditional and innovative marketing and channels.
- Understanding of insights driven strategy and the ability to apply insights.
- High attention to detail and ability to multi-task.
- Ability to work autonomously but also collaboratively with a team
- Strong client and problem-solving focus with growth mind-set
- Excellent command of English, German preferred additional language
- Knowledge of financial, banking and trading concepts
About FlowBank
At FlowBank, we are on a mission to be the leader in banking and trading services, committed to serving our clients with passion and transparency. We deliver the tools to help private investors reach their financial goals. With FlowBank people can invest with no minimums and learn about investing through educational content via our market insights blog, daily newsletters, and social-first content.
FlowBank was founded in 2020 by CEO Charles Henri Sabet, with headquarters in Geneva and an office in Zurich, the bank currently employs 120 people. The bank provides online investing and trading services and access to over 50,000 financial products at the best prices. It was recently found to be the most competitive trading provider in Switzerland by Neue Zürcher Zeitung. FlowBank is licensed by the Swiss Financial Market Supervisory Authority (FINMA) and a member of esisuisse.
It is also a member of the Swiss Bankers Association.
